Digital

Social content creation and videography for the British Touring Car Championship

Aim

Having been impressed by MBP’s videography and social expertise, the British Touring Car Championship utilised the services of our digital team to accelerate their own media and social output across the 2023 season. The focus was clear - to build out engaging short-form content that showcased the personalities that lined the grid and the full-throttle nature of the UK’s premier motorsport series.

Delivery

Together, MBP and the BTCC built out an excellent working relationship that saw constant ideas shared between both organisations right across the year with regular content planning and review sessions timetabled around each race weekend. Building out a strategic content plan that drove excellent engagement across all social platforms, MBP helped showcase new and exciting forms of content that lifted the lid on all the action behind the scenes for the series’ loyal and dedicated fan base.

Impact

The partnership has seen a strengthened output across BTCC social media platforms when it comes to social media videography. Keeping a sharp eye on current trends, focusing on dynamic and snappy content that could be consumed instantly alongside the race weekend enabled the championship to hit new heights when it came to social metrics, engagements and impressions as well as a number of particularly viral posts that truly caught the imagination!

"The services provided by MBP are of the highest calibre. The collaboration came at an important time for the championship, when we needed to push our social and video output to the next level, and through our relationship with MBP we were able to achieve exactly that."

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Simon Melluish - Media Director

British Touring Car Championship