Blue Square extend winning partnership with ROKiT MB Motorsport

Award-winning brand engagement agency, Blue Square, has renewed its race-winning partnership with ROKiT MB Motorsport for a third consecutive year in the Kwik Fit British Touring Car Championship.

Part of MB Motorsport’s journey from the very beginning, Blue Square partnered with Mark Blundell on his return to motorsport as he competed in the 2019 British Touring Car Championship in an Audi S3. Transitioning to the MB Motorsport outfit for 2020, Blue Square played a key role in the team’s success and will now return for a fourth season with the MB brand. Knowing a thing or two about developing winning teams and great culture, Blue Square and MB Motorsport have forged a strong working relationship across the two agencies in the years that have followed.

Throughout the season, Blue Square and ROKiT MB Motorsport will align closely on a number of exciting activations, explore new business development opportunities and welcome Blue Square’s team members, its valued friends and partners to the track to experience the thrill of the BTCC up close.

Mark Blundell, CEO of MB Partners and Sporting Director of ROKiT MB Motorsport, is thrilled to continue working alongside the team at Blue Square for a third year.

“I’m very pleased to welcome Blue Square back as a valued partner once again,” Mark said. “We have enjoyed everything we have achieved together to date so it is fantastic that they are joining us for our next chapter. As an agency, they have got a fantastic energy and pride themselves on doing things differently which is a trait we share here at ROKiT MB Motorsport.”

Andrew Leaver, Managing Director of Blue Square, is equally delighted at the news.

“We’ve enjoyed every second of our partnership with Mark and MB Motorsport since 2019 so it’s very exciting to continue that journey together into 2022. Building out effective partnerships with our clients and amongst our team members plays a huge part in the success of our business, and our long-term programme with ROKiT MB Motorsport is a fantastic example of just that.”