MB Partners launch ‘MBP Digital’ and welcome Walero

MB Partners, the global sports management and marketing group, are delighted to welcome a new partnership with Walero, industry-leaders in flame retardant racewear for racing and rally drivers. The new partnership coincides with the launch of ‘MBP Digital’, a formalised digital activation service from MB Partners focused on utilising the true power of digital for brands, sportspeople and teams alike.

MBP Digital seeks to bring new levels of digital expertise, value and engagement for its clientele through either a formalised digital and social media management package or through one-off project based support. Through MB Partners’ years of experience of delivering unique forms of engaging content and strategic digital communications for its portfolio of managed drivers and commercial partners and sponsors, the arrival of MBP Digital opens up these possibilities and expertise for a wider audience. The new partnership with Walero provides the perfect representation of the new service, with Walero working with MBP Digital to invigorate its digital image, social media content and company communications to support the continued growth of a brand already making waves across the sport. Committed to bringing to market the most technologically-advanced range of thermo-regulating base layers available, Walero has been helping its loyal customer base to new levels of performance on-track, helping drivers to maintain their focus for longer and reduce fatigue. Working with the likes of the W Racing Team (WRT) in the DTM and further across their European competition as well as the likes of home favourites Tom Ingram and Aiden Moffatt in the British Touring Car Championship, Walero are helping drivers across the world get the edge on the competition.

Mark Blundell, CEO of MB Partners, is proud to see the formal launch of MBP Digital and is excited at forming a winning partnership with Walero moving forward. “We have a fantastic capability internally to help all types of brands, teams and drivers through our in-house content and digital team and it is a proud moment to be formally recognising this with the launching of MBP Digital. We have had immense success in this space in recent years through our work with our official partners, commercial sponsors and managed drivers and gearing up to offer these services more broadly on a one-off project basis or as part of a formal account is a great step to take.” “Welcoming Walero as our original account in this regard is another exciting opportunity and one which we are really encouraged by. From the outset of our conversations, we are similarly aligned in our principles and we are united in having experienced growth in recent years and wanting to take that now to the next level.” Patrick Grant, Chief Marketing Officer of Walero, has already seen positive results in the partnership thus far and is looking forward to building on this moving forward. “From our very first meeting MB Partners showed their enthusiasm, professionalism and most importantly, their passion for Walero as a brand. This, coupled with their extensive knowledge and experience within the digital space and the motorsport sector seemed the perfect fit. From our first month of working together, we are already seeing the difference they are making to our content and our online identity.” “As a brand, we are very proud in all that Walero has achieved to date but we firmly believe that we have a market-leading range of products and that the sky really is the limit. Forming a key strategic partnership with the MB Partners team and step-changing our existing efforts on social media and in the digital space is a really key part of our growth plan.”