Sponsorship

Howdens and Andrew Watson extend partnership across 2023 BTCC campaign

Date:
November 13, 2023

MB Partners are delighted to announce the continuation of the successful partnership between top driving talent, Andrew Watson and Howdens, the UK’s leading trade kitchen supplier.


Since its foundation in 1995, Howdens operate over 800 depots in the UK with one in four products manufactured in the UK. Offering a variety of kitchen styles for every home and budget, Howdens stock a wide variety of products ranging from flooring and joinery to hardware and appliances.


This year marks an exciting new chapter in the career of Andrew Watson as he continues his impressive debut season in the British Touring Car Championship (BTCC) this season with Power Maxed Racing.


The BTCC is one of the best-loved, most illustrious and famous motor racing championships in the world. Only Formula 1 and America’s NASCAR stock car series have longer histories – since its inception in 1958, it has attracted and captivated millions of fans around the world.


In over sixty years of competition, the BTCC has developed a reputation as a pioneering championship and that is no truer than in its current form. In 2022, the BTCC proudly became the first major touring car series in the world to integrate hybrid power into all of its race cars.


Howdens’ vision is to become the UK's leading, responsible kitchen and joinery supplier. Acknowledging they have a big responsibility, Howdens is working across its entire business to become more sustainable through its ‘Road to Zero’ programme. Recent achievements included the transition of its 800+ depots to renewable energy, reducing its CO2 emissions that its fleet emits through the introduction of HVO powered vehicles, and achieving zero waste to landfill across its manufacturing and logistics operations. Supporting a sporting series that is working to introduce greener technology in its operations is further evidence of this commitment.


Commenting on the announcement, Andrew is looking forward to another thrilling season of racing and working with Howdens on a variety of exciting activations throughout the year.


“I’m delighted to continue working with Howdens for the 2023 season,” Andrew said. “We’ve enjoyed plenty of success together over the course of our partnership so far and I'm delighted that it will continue. It’s great to have their support at such an exciting time in my career. I look forward to working alongside them throughout the year as we push for success both on and off the track.”


Andrew Livingston, CEO of Howdens, added:


“We’re delighted to be once again joining Andrew, particularly for his first venture into BTCC. He’s been brilliant to work with and it’s been great to share in the success that he’s had on the track. We look forward to the strengthening of our partnership and a successful 2023 campaign.”